Last Updated: May 6, 2026
This California Privacy Notice applies to California residents who visit or use ShopTireco.com. It supplements our general Privacy Policy and is provided in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). If you are a Tireco job applicant who is a California resident, a separate applicant privacy notice applies to you.
1. Personal Information We Collect
The table below describes the categories of personal information we collect about California residents through ShopTireco.com, the sources from which we collect it, how we use it, and whether it is disclosed or shared.
| Category | Examples | Collected | Disclosed for Business Purpose | Sold or Shared for Advertising |
|---|---|---|---|---|
| Identifiers | Name, email address, postal address, IP address, account ID, phone number | Yes | Yes | No |
| California Customer Records (Cal. Civ. Code § 1798.80(e)) | Name, address, telephone number, financial information (financing applicants only) | Yes | Yes | No |
| Protected Classification Characteristics | Age, citizenship, marital status | No | No | No |
| Commercial Information | Products purchased, order history, purchasing tendencies | Yes | Yes | No |
| Biometric Information | Fingerprints, facial recognition, voiceprints | No | No | No |
| Internet or Network Activity | Pages visited and time on page via Google Analytics (anonymized) | Yes | Yes | No |
| Geolocation Data | General location derived from IP address (city/region level only, not precise) | Yes | No | No |
| Sensory / Audio-Visual Data | Recordings of customer service calls, where applicable and disclosed at time of call | Yes | No | No |
| Professional or Employment-Related Information | Job title, company role (collected as part of B2B account setup) | Yes | No | No |
| Non-Public Education Information | Student records, transcripts | No | No | No |
| Inferences | Profiles about preferences, behaviors, or purchasing patterns | No | No | No |
| Sensitive Personal Information | Social Security numbers and financial account numbers (financing applicants only)* | Yes* | Yes* | No |
* Collected only from customers who apply for business financing. Used solely for credit evaluation and shared only with consumer reporting agencies and financing partners as necessary.
Sources of Personal Information
We collect personal information from the following sources:
- Directly from you — through account registration, order placement, financing applications, and communications with our team.
- Automatically — through your use of our Site via cookies and Google Analytics.
- Third parties — including consumer reporting agencies (for financing), business references, and trade partners.
2. How We Use Personal Information
We use personal information collected from California residents for the following business purposes:
- Establishing and managing dealer accounts
- Processing and fulfilling orders
- Providing customer service and support
- Evaluating financing applications and managing credit relationships
- Analyzing Site usage and performance using anonymized analytics data
- Sending transactional and account-related communications
- Detecting and preventing fraud and security incidents
- Complying with legal obligations
- Internal business operations and record-keeping
3. Sale and Sharing of Personal Information
Tireco does not sell your personal information. In the preceding 12 months, Tireco has not sold personal information as defined under the CCPA/CPRA, and we do not intend to do so.
Tireco also does not share personal information with third parties for cross-context behavioral advertising (targeted advertising) purposes. Our use of Google Analytics collects anonymized, aggregated data used solely for internal Site improvement.
Shine the Light Disclosure
California Civil Code Section 1798.83 ("Shine the Light") permits California residents to request information about whether we have shared personal information with third parties for those third parties' direct marketing purposes during the preceding calendar year. Tireco does not share personal information with third parties for their own direct marketing purposes. To submit a Shine the Light request, please email legal@tireco.com with the subject line "Shine the Light Request."
4. Your California Privacy Rights
As a California resident, you have the following rights under the CCPA and CPRA:
- Right to Know. You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it was used, and the categories of third parties with whom it was shared. You may make this request up to twice per 12-month period.
- Right to Delete. You may request deletion of personal information we have collected from you, subject to certain exceptions (for example, where we are required to retain it by law or need it to complete a transaction).
- Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing. You have the right to opt out of the sale or sharing of your personal information. As noted above, Tireco does not sell or share personal information for advertising purposes. If our practices change, we will update this Notice and provide opt-out mechanisms.
- Right to Limit Use of Sensitive Personal Information. You have the right to limit our use of sensitive personal information to purposes permitted under the CPRA. Tireco uses sensitive personal information (Social Security numbers and financial account numbers) only for the limited purpose of evaluating financing applications, which is a permissible purpose under the CPRA.
- Right Against Discrimination. We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service based on your exercise of these rights.
- Right to Appeal. If we decline to act on your privacy request, you have the right to appeal our decision. Instructions for appealing will be included in any denial we issue.
5. How to Submit a Privacy Request
California residents may submit privacy rights requests using the methods below. We will verify your identity before processing your request and respond within 45 days, with a possible extension of up to an additional 45 days if necessary.
- Email: legal@tireco.com — please include "California Privacy Request" in the subject line.
- Mail: Tireco, Inc., 500 W. 190th Street, Suite 600, Gardena, CA 90248, Attn: Legal Department
- Phone: (310) 767-7990 — ask to speak with our Legal or Privacy team.
Authorized Agents
You may designate an authorized agent to submit requests on your behalf. The agent must provide written proof of your authorization, and we may verify your identity directly before fulfilling the request.
Identity Verification
To protect your personal information, we will verify your identity before processing your request. We may ask you to confirm information that matches what we have on file, such as your name, email address, and account number. We will not fulfill requests we cannot verify.
6. Updates to This Notice
We may update this California Privacy Notice from time to time. The "Last Updated" date at the top of this page reflects when changes were made. Material changes will be communicated through the Site or by other appropriate means.
Contact Us
For privacy-related questions or to submit a CCPA/CPRA request:
Email: legal@tireco.com
Mail: Tireco, Inc., 500 W. 190th Street, Suite 600, Gardena, CA 90248, Attn: Legal
Phone: (310) 767-7990
Also see our Privacy Policy and Cookie Policy for additional information.