Last Updated: May 6, 2026
1. Introduction
This Cookie Policy explains how Tireco, Inc. ("Tireco," "we," "us," or "our") uses cookies and similar technologies on ShopTireco.com (the "Site"). It explains what these technologies are, why we use them, and your rights to control our use of them.
By continuing to use our Site, you consent to our use of cookies as described in this policy. You may withdraw consent at any time by adjusting your browser settings or using the opt-out methods described below.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your login status or cart contents. We also use related technologies including scripts (code that makes the Site work properly) and web beacons (small, invisible elements used to measure traffic and behavior on the Site).
3. How We Use Cookies
We use cookies for two purposes only: to ensure our Site functions correctly, and to understand how visitors use the Site so we can improve it. We do not use cookies for advertising or ad targeting.
Functional Cookies
These cookies are necessary for the Site to work. They keep you logged in, maintain your shopping cart, and handle secure form submissions. Without them, key parts of the Site will not function. These cookies are placed without requiring your separate consent as they are essential to the service.
Analytics Cookies
We use Google Analytics 4 (via Google Tag Manager) to collect anonymous information about how visitors use our Site — such as which pages are visited most often and how visitors navigate between pages. This data is aggregated and does not personally identify you. It is used solely to improve the Site's performance and content. For more information on how Google uses this data, please see Google's Privacy Policy.
4. Cookies We Use
Functional Cookies
| Cookie Name | Retention | Purpose |
|---|---|---|
| PHPSESSID | Session | Maintains your session while browsing (cart, login state). |
| form_key | Session | Security token to prevent cross-site request forgery on forms. |
| mage-cache-sessid | Session | Identifies browser session for caching purposes. |
| mage-cache-storage | Session | Stores local cache of site content for performance. |
| recently_viewed_product | 1 year | Remembers products you have recently viewed. |
| private_content_version | 1 year | Enables personalized content delivery such as cart contents. |
Analytics Cookies (Google Analytics 4)
| Cookie Name | Retention | Purpose |
|---|---|---|
| _ga | 2 years | Distinguishes unique users by assigning a randomly generated ID. Used to calculate visit, session, and traffic data. |
| _ga_KVWH8EB19T | 2 years | Stores session state for the ShopTireco Google Analytics 4 property. |
| _gid | 24 hours | Distinguishes users. Expires after 24 hours. |
| _gat | 1 minute | Throttles the rate of requests to Google Analytics servers. |
5. Cookies We Do Not Use
We do not use the following on ShopTireco.com:
- Advertising or ad retargeting cookies
- Meta/Facebook Pixel or any social media tracking cookies
- Cross-site behavioral tracking cookies
- Third-party data broker cookies
6. Managing Your Cookie Preferences
Browser Settings
Most browsers allow you to control cookies through their settings. You can configure your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is placed. Note that disabling functional cookies may affect how the Site works — for example, your shopping cart may not function correctly.
Opt Out of Google Analytics
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.
Site Cookie Preferences
You can manage your cookie preferences for this Site directly by visiting our Cookie Preference Center.
7. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature. Because there is currently no industry-standard interpretation of DNT signals, our Site does not respond to DNT browser settings at this time. You may still opt out using the methods described in Section 6 above.
8. Data Sharing
We do not sell cookie data or personal information derived from cookies to third parties. Analytics data collected via Google Analytics is processed by Google in accordance with their privacy policy and terms of service, and is used solely for our internal analytics purposes.
9. Updates to This Policy
We may update this Cookie Policy from time to time. The "Last Updated" date at the top of this page reflects when changes were made. We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies or this policy, please contact us:
Email: legal@tireco.com
Mail: Tireco, Inc., 500 W. 190th Street, Suite 600, Gardena, CA 90248
Phone: (310) 767-7990