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    PRIVACY POLICY Your privacy is important. Tireco Distributors and all associated brands want to make sure you are confident that the personal information you provide to us is safe, secure, and used properly. Please read and review this privacy policy to learn more about the personal information we collect about you and how we use it. If you do not want to read the entire policy, you can read our summary of how we process your data. Name Do we collect personal information from you? Yes Do we share your personal information with others? Yes, for our business purposes or with your consent. Do we sell your personal information? No Do we share aggregate information? Yes Do we collect and process sensitive personal information? Yes Do we share your personal information for our own marketing purposes? Yes, but you can opt-out Do we retain your data for as long as necessary? No Do we use your information for targeting marketing? Yes Do we track your device location? No Do we use cookies? No Do we track your browsing activities on other sites? Yes Will we tell you when we make changes to our privacy policy? No Can you request access to your personal information? Yes Can you request deletion of your personal information? Yes COMPLETE PRIVACY POLICY 1. Who Are We and What Does This Policy Cover? Tireco, Inc. and its family of companies (“Tireco” “we” or “us”) is one of North America’s largest private brand marketers and distributors of tires and tire related products. Started in 1972, the company offers one of the most comprehensive private brand programs in the industry with products covering consumer, commercial, specialty, and wheel applications. Tireco’s product brands, i.e., the brands of products it distributes, include Milestar Tires, Westlake Tires, Nankang, TracGard, FreeStar, Nanco, Forte, SenDel, and SenDel Towable, among others. Tireco operates several websites associated with its product brands, and this policy will appear on the websites we operate. Tireco is based on Southern California and provides its Services in the United States. This privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, and your rights in connection with our websites, our business operations and services (collectively, the “Services”). Please also read our Terms and Conditions which sets out the terms governing the use of this website. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services. If you are an employee, agent, officer, job applicant, (or were at one time), we may have collected personal information about you in the course and scope of your professional relationship with us. If you have any questions about this Policy, the practices of the Site, your dealings with the Site, or wish to update us with your preferences, you may contact us using one of the following methods: Send mail to: TireCo, Inc. 500 W. 190th Street, Suite 600, Gardena, CA 90248 Email: ecomm@tireco.com Telephone: (310) 767-7990 2. INFORMATION TIRECO COLLECTS Tireco collects information about you, including information that may directly or indirectly identify you, from you and various third parties. Depending on how you use our Services, we receive information about you in different ways. We may collect information that you or others provide to use in order to purchase products, obtain financing, or request marketing or other information. In addition, we collect information about how you use our websites for our own internal analytics purposes. We collect the following types of information from you: Customer Data: Customer data includes the name of the name, the company name, phone numbers, fax numbers, email addresses, billing address, shipping address, and payment information (credit card number, financial account number, or other authorized payment method). We use this information for our business purposes, including for maintaining/servicing accounts, providing customer service, processing or fulfilling orders, providing financing, detecting security purposes, and business operations purposes. Finance Data: If you seek to obtain financing from us, we collect certain information for purposes of ensuring you or your business is a suitable candidate for financing. Financing data includes a business name, personal names associated with the business, addresses associated with the business or the business owner, social security numbers, and financial account numbers. We use this information for the business purposes of requesting credit reports from consumer reporting agencies, to investigate creditworthiness, and for the purposes of providing financing. Some of this information is collected directly from you, some of it is collected from your references and/or consumer reporting agencies. Technical Data: We collect information from your browser, computer, or mobile device, when you access our websites. Technical Data includes the referring URL, IP address, the type of operating system being used, the type of web browser being used, the webpages visited while on our websites, the time spent on particular webpages, the date and time of access to the websites and webpages, and the general, non-specific, location associated with your IP address. This information is used to for our business purposes to analyze website usage, administer, protect and secure the websites, track usage in the aggregate, and gather broad demographic information for aggregate use. Other Information: We may collect other information about you form you or third parties when you or they provide it to us. We may also share with third parties de-identified or aggregated data we collect, such as information about the computer or device from which you access the websites. We share such information for a variety of purposes, including to analyze website usage and improve our own products and features 3. HOW TIRECO USES PERSONAL INFORMATION Tireco uses the information we collect from you and third parties to provide our Services, communicate with you, improve or enhance our Services, and promote our Services. For example, we use your personal information to: To establish our business relationship with you or your company. Most of our relationships are B2B, but communicate through those business’s representatives. To evaluate your creditworthiness for purposes of providing financing to you. To communicate with you. We use information we collect to provide you with support, recommendations, promotional materials, and to fulfill our contracts. To conduct analysis and research and to improve and promote our Services. For legal reasons, including to comply with any applicable law, regulation, subpoena or legal process, or respond to any governmental requests and cooperate with law enforcement, if we believe such action is required or permitted by law Enforce our contracts with you, including our Terms and Conditions, purchase agreements and other written contracts. To prevent or detect fraud. As otherwise permitted by law. We do not sell your personal information. When we share your personal information with service providers who perform services on our behalf. When we do so, we ensure that those service providers are prohibited from processing your personal information for any other purpose than the specific purposes of performing the services specified in the contract we have with them. We may also share your personal information with third parties to whom you authorize us to disclose it. For example, if you register for a product warranty, your personal information may be shared with the product manufacturer. 4. HOW WE PROTECT YOUR INFORMATION Tireco maintains physical, electronic, administrative and procedural safeguards intended to protect the confidentiality of personal information that we collect about you, including Social Security numbers, credit card numbers, and financial account numbers (“Sensitive Data”). We restrict access to Sensitive Data to help mitigate against loss or misuse and we do not disclose Sensitive Data to third parties except with your consent, or where such disclosure is required or permitted by law. 5. YOUR CALIFORNIA PRIVACY RIGHTS If you are a California resident, you may be entitled to additional rights over your personal information. For more information about those rights and how to exercise them, please see our California privacy notice here, which is incorporated by reference into this policy. Changes to Our Privacy Policy Tireco reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If we makes changes to this Privacy Policy, the updated Privacy Policy will be posted in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account. This Privacy Policy was last updated on December 31, 2020

    Last Updated: May 6, 2026

    At a Glance

    • What we collect: Account details, order history, and anonymous site usage data. Financing applicants also provide SSN and financial information for credit purposes.
    • We never sell your data: We do not sell or share your personal information with advertisers, data brokers, or any third party for their own marketing use.
    • Cookies — functional and analytics only: We use cookies to keep the site working and Google Analytics to understand site usage. No advertising or tracking cookies are used.
    • Limited sharing, for our operations only: We share information only with service providers who support our business (hosting, payments, analytics) under strict contractual limits.
    • No precise location tracking: We do not track your device location. We may see a general city or region from your IP address via analytics.
    • You are in control: You can request access to, correction of, or deletion of your personal information at any time by contacting us.

    1. Who We Are

    Tireco, Inc. and its family of companies ("Tireco," "we," "us," or "our") is one of North America's largest private brand marketers and distributors of tires and tire-related products. Founded in 1972 and headquartered in Gardena, California, Tireco distributes brands including Milestar, Westlake, Nankang, TracGard, FreeStar, Nanco, Forte, SenDel, and others through 32 locations across the United States.

    This Privacy Policy applies to information collected through ShopTireco.com (the "Site") and our related online services. It does not apply to third-party websites, platforms, or services that we do not own or control.

    If you are a Tireco employee or job applicant, a separate privacy notice applies to your personal information. Please contact legal@tireco.com for more information.

    2. Information We Collect

    The information we collect depends on how you interact with our Site. We collect information in three ways: directly from you, automatically through your use of the Site, and from third parties.

    Information You Provide Directly

    • Account and Contact Information. When you create a dealer account or contact us, we collect your name, company name, email address, phone number, fax number, billing address, and shipping address.
    • Order and Transaction Information. When you place orders, we collect information about the products purchased, order history, and payment method details. Payment data is processed securely through our payment processor — we do not store full credit card numbers.
    • Financing Information. If you apply for business financing, we collect business name, personal names associated with the business, addresses, Social Security numbers (for credit purposes), and financial account information necessary to evaluate creditworthiness.
    • Communications. When you contact our customer service team by phone, email, or contact form, we retain records of that communication.

    Information Collected Automatically

    When you visit our Site, we automatically collect certain technical information through cookies and similar technologies, including:

    • Technical Data: IP address, browser type and version, operating system, referring URL, and device information.
    • Usage Data: Pages visited, time spent on pages, links clicked, and general navigation patterns on our Site.
    • Analytics Data: Aggregated and anonymized data collected via Google Analytics 4 (through Google Tag Manager) to help us understand Site performance and usage trends.

    For full details on our cookie use, please see our Cookie Policy.

    Information from Third Parties

    • Credit and References: For financing applications, we may receive information from consumer reporting agencies and the references you provide.
    • Business Partners: We may receive business contact information from trade partners and affiliates in connection with our B2B operations.

    3. How We Use Your Information

    We use the information we collect for the following purposes:

    • Account Management. To establish, maintain, and service your dealer account.
    • Order Fulfillment. To process and fulfill your orders, arrange delivery, and provide order-related communications.
    • Customer Service. To respond to your inquiries, resolve issues, and provide support.
    • Financing. To evaluate your creditworthiness and administer financing arrangements.
    • Communications. To send you transactional messages, account notices, and product updates. Where you have opted in, we may also send promotional communications.
    • Site Improvement. To analyze how our Site is used and make improvements to content, performance, and user experience using anonymized analytics data.
    • Security and Fraud Prevention. To protect the integrity of our Site, detect fraudulent activity, and safeguard our customers and business.
    • Legal Compliance. To comply with applicable laws, regulations, subpoenas, court orders, and other legal obligations.
    • Business Operations. For internal record-keeping, auditing, and other legitimate business purposes.

    We do not sell your personal information to third parties.

    4. How We Share Your Information

    We may share your personal information with the following categories of recipients:

    • Tireco Affiliates. With other companies within the Tireco family of brands for internal business purposes.
    • Service Providers. With vendors who perform services on our behalf, including IT and hosting providers, payment processors, shipping and logistics providers, analytics providers (Google Analytics), and customer service platforms. These vendors are contractually restricted to using your information only for the specific services they provide to us.
    • Credit and Financing Partners. With consumer reporting agencies and other parties necessary to process financing applications, to the extent you have applied for financing.
    • Product Manufacturers. If you register a product warranty, your information may be shared with the relevant product manufacturer to fulfill that warranty.
    • Legal and Regulatory Authorities. When required by law, regulation, subpoena, or court order, or when we believe disclosure is necessary to protect the rights, property, or safety of Tireco, our customers, or others.
    • Business Transactions. In connection with a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction.
    • With Your Consent. To any other party when you have authorized us to do so.

    5. Cookies and Tracking Technologies

    We use cookies on our Site for two purposes: to make the Site function correctly (functional cookies) and to understand how the Site is used (analytics cookies via Google Analytics 4). We do not use advertising cookies or third-party tracking pixels.

    For full details — including a complete list of cookies, their retention periods, and your opt-out options — please review our Cookie Policy.

    You can manage your cookie preferences at any time through our Cookie Preference Center or through your browser settings.

    6. Data Retention

    We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including satisfying legal, accounting, or reporting requirements. When personal information is no longer needed, we delete or anonymize it. If you request deletion of your personal information, we will honor that request subject to any legal obligations that require us to retain certain records.

    7. Security

    We maintain physical, electronic, and administrative safeguards designed to protect the confidentiality and integrity of the personal information we collect. Access to sensitive personal information — including Social Security numbers, financial account numbers, and payment data — is restricted to authorized personnel with a legitimate business need.

    Despite our best efforts, no security measure is foolproof. If we become aware of a data security incident that affects your personal information, we will notify you and any applicable regulatory authorities as required by law.

    8. Your Privacy Rights

    Depending on your location and applicable law, you may have the following rights regarding your personal information:

    • Right to Access. Request a copy of the personal information we hold about you and how we use it.
    • Right to Correct. Request correction of inaccurate or incomplete personal information.
    • Right to Delete. Request deletion of your personal information, subject to legal exceptions.
    • Right to Opt Out. Opt out of certain uses of your personal information, including analytics cookies.
    • Non-Discrimination. We will not discriminate against you for exercising any of these rights.
    • Right to Appeal. If we decline your request, you may appeal our decision by contacting us.

    How to Submit a Request

    To exercise any of the rights above, please contact us using the methods in the Contact section below. We will verify your identity before processing your request and respond within the timeframe required by applicable law.

    Opting Out of Marketing Communications

    • Email: Click the "unsubscribe" link in any promotional email we send you.
    • Phone or Mail: Contact us directly using the information in the Contact section below.

    Opting out of promotional communications will not affect your receipt of transactional messages related to your account or orders.

    9. California Privacy Rights

    California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Please review our California Privacy Notice for full details. Tireco does not sell personal information. You may submit a California privacy rights request by emailing legal@tireco.com.

    10. Children's Privacy

    Our Site is intended for business use and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will promptly delete it.

    11. Policy Updates

    We may update this Privacy Policy from time to time. We will indicate the date of the most recent revision at the top of this page. For material changes, we will provide additional notice such as a prominent notice on our Site or an email to the address associated with your account. Your continued use of the Site following any posted changes constitutes your acceptance of the updated Policy.

    12. Contact Us

    For questions, concerns, or to exercise your privacy rights, please contact us:

    Email: legal@tireco.com
    Mail: Tireco, Inc., 500 W. 190th Street, Suite 600, Gardena, CA 90248
    Phone: (310) 767-7990